Enel is a Fortune 100 Utility Company with 73M users in 37 Countries.

In 2017, I led the Design side of the digital transformation process to redefine Enel’s offering and the internal structure charged to deliver it. The project goal was to upgrade the online and retail experience from a full customer-centric perspective.

During the 28 weeks that followed the kick-off, my team and I led the company on a voyage that required more than 24 workshops involving top management and employees from different business units. We produced 7 customer journeys and more than 20 prototypes.