Immediate High Impact: + 50% hotel booking

In my short time at OYO I focused on optimizing the search experience for Web and Mobile. From the user research, it was clear that a map-based listing was key to improving the booking funnel.

3 months later, I delivered the UX for the new flow. The result of the project is now a Google Cloud Best Practice.

OYO Rooms

Deconstructed the current Indian Web and Mobile product and redesigned every single element as independent components for global localization. The new design, supported by CMS and Design System will increase speed of localization and improve experience consistency.

Every component, viewership and CTR, was monitored at global and country level providing hard data to support Design iterations.

The data analytics were particularly important for the Discovery, Search, List, Detail and Payment funnel.